South African Tourism has signed a two-year agreement with China's biggest online platform Tencent to help attract visitors to the country, the ministry announced on Tuesday.
The partnership would be used to promote South Africa as a preferred tourism destination in China, through digital marketing campaigns on WeChat as well as other platforms within the Tencent ecosystem.
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According to the department of tourism, as part of the deal, Tencent will also assist SA Tourism with knowledge transfer programmes on best practices for destination development, and advise on how South Africa can accelerate the implementation of WeChat Pay for Chinese travellers.
Tencent will further advise SA Tourism on best practice for Chinese visitor experiences, and making use of QR codes.